Good Medicine

PROJECT:  LOGO & BRANDING  |  LEAFLET

ROLE:  GRAPHIC DESIGNER

CHALLENGE

Good Medicine educates and supports people with breast cancer and their loved ones by creating community and social support. The client needed a brand strategy, including a logo design and business and marketing collateral. The goal was to create a brand that is fresh and modern that drives people to action.

RESULTS

I finalized on a logo concept which combined the iconic pink representing breast cancer with a fresh green. Then I developed the branding identity and leaflet based on the new brand.