Polaris

PROJECT:  MARKETING VIDEO

ROLE:  VISUAL DESIGNER

CHALLENGE

Polaris is the world’s first self-driving PSA (Professional Services Automation). It harvests 100% accurate business data in real-time, does the heavy-lifting analysis, and provides recommendations for proactive decision making with seamless integrations to an organization's other systems.

Before I started working at Replicon, video work was outsourced. I decided to take on the challenge of creating videos in house. Polaris needed an introductory video explaining their solutions around challenges companies face with current PSA services.

RESULTS

In working with the VP of Marketing and stakeholders, the script and messaging was constantly being refined. After a few iterations of the story, we crafted a final video that would be accessed through our website and other social media channels.